Yes, it's that time again when Google comes around with its usual slash and burn and this time it's targeting websites that aren't mobile friendly.
Google has hinted over the past 2 years that having a mobile responsive site is VERY important because of the increase of mobile users.
As you know, traffic through mobile and tablets is now ALMOST 50% of ALL search engine traffic.
All it takes is upload the product and then the site is INSTANTLY mobile responsive -- without ANY impact on the main design.
NOW is THE time to make these changes because -- if you haven't -- on 21 April Google WILL make your smartphone rankings PLUMMET!
What ever you do, make sure you have a mobile responsive site before April 21st as Google normally does not give advanced warning of algorithm changes. But because they themselves know this will have a MAJOR impact they have changed their normal policy and advised of the specifics of this update at the SMX conference in Munich just days ago and on their official blog. So this is not a marketing trick from Edwin to scare you and sell you a product.
Lots of love,
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