But first, let me talk to you a little about Page Authority :).
Page authority is a score out of 100 developed by Moz that gives a pretty reliable prediction for how well a specific page or post on your site will rank in the search engines.
A lot of factors work out a blog post's page authority including link counts, Mozrank, MozTrust and more.
The algorithm, much like Google's is constantly being updated.
1. HIGH QUALITY CONTENT
Let me paste in below the stats from my FAVOURITE amazon review site which is fairly new
Check out those rankings!
6 keywords in the top 5 and 27 keywords in the top 10.
And these are only the keywords that I've manually entered to track :).
Not only is every piece of content that I'm putting onto that website high quality but it's also long....My reviews on average are 3000 words!
The better your content is the more people in your niche that could link back to it.
2. HIGH QUALITY BACKLINKS
This goes back to having top content on your site. Don't go after a huge amount of links, go for quality links and links in your niche.
3. GOOD INTERNAL BACKLINK STRUCTURE
This is something that I've implemented on my Amazon site also. A very deep interlinking strucutre. Identify high authority pages within your website and make sure to use them on the newer content on your site.
It's recommended that you make an excel list of your highest authority pages.
4. SOCIAL MEDIA ENGAGEMENT
This is a powerful way to increase your brand awareness, trust, traffic, relationships and authority.
5. UPDATE YOUR SITE OFTEN
Adding new content to your site regularly can improve your page authority a lot (at least once a week is recommended).
Now that you've got those tips for improving your page authority how do you find out what your page authority actually is??
It's a simple to use Wordpress plugin that will:
Analyze, Inspect, Track, Share AND Rank your entire wordpress site in Google.
It reveals VALUABLE insights about each post and page on your site that you need to know so that you can quickly and easily identify issues and rectify them.
You'll never be left in the dark again about what's working on your site AND what's not!
If you don't know this important information about your blogs right now then I highly recommend you download this right away.
Have a blissful day.
Lots of love,
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