Webinar Services & Providers – How To create A Webinar To Promote Your Offer
6 Ways To Make A Profit From Producing Free Webinars
If you’re the type of person who is outgoing, lively and likes to share information, you might want to consider producing free webinars as a means to make a living. This is currently one of the best ways to earn an income online and is a very popular technique for many Web marketers and business owners. But how do you make money from something you’re giving away at no cost? Here are ways you can profit from producing webinars for free:
Build buzz for your company or business
Producing free webinars is one of the most effective ways to introduce your business online. If you’ve tried penetrating this industry before, you’ll know that competition tends to be rather tough.
To get a leg in, you need to be viewed as an authority in your field. And what better way to begin than by producing a free webinar? Your prospective market will be very appreciative of your efforts since they don’t have to pay for anything and yet still get something out of your lecture.
Build your reputation
It’s probably difficult to produce a paid webinar if you’re still a relative unknown on the Internet. However, that shouldn’t stop you from using this technique. By producing a webinar that people can learn from without paying a cent, you will be able to introduce yourself to the industry.
Your name then achieves a certain level of recognizability. Next time you need to sell a product or launch a marketing campaign, you will be able to expect better reception.
Turn the webinar into a paid course
This is a strategy used by many marketers to generate profit from producing free webinars. Record the webinar and then make copies on CDs or DVDs. You can also save the lecture as a downloadable electronic file or transcribe it into an e-book.
To add value to the webinar, consider adding two or three premium topics into the new product. That way, people will have enough reason to want to buy it since what they got for free doesn’t include the premium stuff.
Sell products linked to the webinar
Another great way to profit from producing free webinars is to sell products related to the topic. Many marketers earn good income using this strategy. This is the reason why savvy marketers are more than willing to offer their Web lectures for free because they know it is a means to promote and sell their products such as books, e-books and other services. More often than not, the sale from these products more than make up for the expenses incurred in
producing the webinar.
Earn from your affiliate link
Even if you will be producing free webinars, it’s still quite possible for you to earn a profit if you are part of an affiliate program. During the webinar, mention one or two products (three would be the maximum and four would be overselling) that your audience can use as reference or guide later on.
Just make sure these products are related to the topic of your webinar. If not, the relevance will be lost to your audience. If they find your webinar useful, they’re more likely to buy.
Sell your next webinar
If you have a really good topic for a webinar, why not produce a free lecture that can serve as an introductory piece for this topic? Use teaser topics with the free webinar and offer premium topics for your next webinar. That way, you can use your free webinar as a means to promote your paid lecture.
That’s where you’ll earn your profits. Just make sure to create a smooth transition from the free lecture to the paid lecture so your audience will find relevance in both.
Pick Your Platform
Run a search in Google for “webinar software”, “webinar solutions” or any number of other similar terms, and you’ll unearth dozens of web conferencing solutions.
As you start sifting through these solutions, you’ll notice that:
Some of them require the presenter (that’s you) to download software, while other require both the presenters and participants to download software.
Some solutions present the audio portion of the webinar through the participant’s computer speakers, while other solutions deliver the audio through a telephone.
Some solutions allow participants to ask questions through online text messaging, while others give participants the option of doing so verbally (by phone or Voice over IP, AKA VoIP) or by typing a message.
• Some webinar solutions allow only a small number of participants (such as a dozen or so), while others can accommodate thousands.
And so on.
That means that –
Before you pick a platform, you’ll need to consider which options are best suited for your webinars.
However, many of the top solutions provide a robust set of features, so you generally won’t go wrong no matter which solution you choose.
Step 1: Choose Your Platform:
Below you’ll find a list of seven of the most popular platforms/solutions, along with my recommendation…
GoToWebinar.com: This is the solution that I highly recommend. Not only does this solution meet the needs of a large majority of people who’re running webinars, it’s also an incredibly popular platform. That means there’s a good chance your participants are already familiar with GoToWebinar. In just a moment, you’ll get step-by-step instructions showing you how to get up and running with GoToWebinar (GTW).
GatherPlace.net: Web and voice conferencing solution that works on both Mac and PC platforms, for audiences up to 2000 participants. Includes toll-free teleconferencing and the ability to record sessions.
MegaMeeting.com: Participants get a choice of either VoIP or text messaging to participate in the conference. MegaMeeting works on both PC, Mac and Linux machines, and accommodates a large number of participants. You can use MegaMeeting for a one-time fee rather than an ongoing subscription service.
Microsoft Live Meeting: Accommodates meetings up to 1250 participants. Allows desktop sharing, PowerPoint presentations, recording and playback, etc. You can choose a “per use” fee or a flat-rate, unlimited use subscription.
Raindance.com / InterCall.com: Provides an integrated audio and video solution, so that you don’t need to send both links and dial-in numbers to participants. Includes software to help you manage and promote your webinars. The site includes a free trial.
TalkingCommunities.com: This is a PC-based solution that allows you to lease one room or purchase the rights to a server with multiple rooms (that you can run simultaneously).
WebEx.com: This is a well-known Cisco solution that can accommodate individuals, small to medium size businesses and large businesses who need webinars. They provide a free trial and live demos if you’re interested in examining this solution further.
Step 2: Check the Requirements: While you’re choosing from among the above solutions (or any other solutions you uncover in a Google search), be sure to check the requirements.
You want to make sure that you and your prospects have the correct hardware and software to participate in the conferences.
The most common requirements include:
A high-speed Internet connection.
A PC computer (though some solutions work on Macs or Linux platforms).
Computer speakers to listen in on the audio.
A Microphone for those who’d like to ask questions (although most platforms also allow participants to type questions).
If you choose GoToWebinar, then you’ll need*:
For PC-based participants:
Windows® 2000, XP, 2003 Server or Vista
Cable modem, DSL, or better Internet connection
Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (recommended) (2 GB of RAM for Windows® Vista)
For Mac-based participants:
Mac OS® X 10.4 (Tiger®) or newer
PowerPC G4/G5 or Intel processor (512 MB of RAM or better recommended)
Cable modem, DSL, or better Internet connection
Participants wishing to connect to audio using VoIP will need a fast Internet connection, a microphone and speakers (a USB headset is recommended).
To record a Webinar on your PC, the following is required:
Windows Media® Player Version 9.0 or newer
Minimum of 800 x 600 Super VGA (1024 x 768 or higher screen resolution recommended)
Fast Internet connection
1 GB of hard disk space (recommended)
Sound card (If using Total Audio)
Microphone and speakers (If using VoIP)
Telephone attachment device (If not using Total Audio)
* Webinar recording is not currently available for Mac users.
Note: Above requirements taken directly from GoToWebinar’s FAQ page and they may be subject to change.
Step 3: Get Set Up: Getting set up with GoToWebinar is fast and easy – you can be up and running in just minutes from now.
Here are the steps:
1) Visit GoToWebinar.com and click on their “free trial” or “buy now” button.
2) Enter email address (you’ll receive a confirmation email with a link you need to click on). Then go to the next screen as instructed and create a password.
3) Enter account information, including your contact information and credit card number. If you’re signing up for the free trial, your credit card won’t be charged if you cancel before the trial period is up.
4) Download the GoToWebinar toolbar (it’s a quick and automatic set up).
Now you’re ready to start scheduling and running webinars.
Simply go to your GTW toolbar and click on “Schedule a webinar,” or click on “webinar now” if you want to get started conferencing immediately.
When you’re ready to start a scheduled webinar, just go to your toolbar and click on “My Webinars,” select the webinar you’d like to run and click “start.”
Your participants can join your webinar instantly. You provide them with the registration link so they can register for your webinar. When the conference is
about to start, they can follow the link in the registration email (www.joinawebinar.com), or they can go to the GoToWebinar.com homepage and click on “Join a webinar.”
No software downloads required for participants, which means a higher percentage of your registered participants will join the webinar!
So far so good – you’ve chosen your webinar software, installed it, and you’re ready to start scheduling conferences.
Next, you’ll discover how to run a polished webinar that makes you look like a seasoned pro!
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