Google Penguin Update – How It Affects Marketers From Now On

Google Penguin Update – How It Affects Marketers From Now On

Google is at it again… their latest Penguin update is another one in the series ever since the Panda update of 2011, where they deliberately modify their algorithm to lower the ranks of what they term low-quality sites. It is all very interesting for a number of reasons. The first one of these is that Google (and many users of the Internet) claim that search results are filled with spam and advertising websites; but the fact remains that Google makes most of its money off advertising revenue. So then Google isn’t against advertising specifically, but business owners who it considers to be manipulating their algorithms to raise their rankings and thus their bottom line.

So what has Google been preaching for years?

Moving forward, the Google Penguin update is really just another logical step in what Google has been saying for years no  there is no point trying to manipulate their algorithm in any way, because the way to raise your rankings is by providing quality content that readers will naturally share. Thus, Google’s advice is very simple: you handle the part of your business that you do best, quality; and we will handle the ratings for you,  provided people like what you’re doing.

So is this bad news for SEO-based ventures?

The short answer is not at all. Every few years, Google and any other technology company comes up with a way that makes it difficult to succeed using previous methods. But as with all technology, it is only a matter of time before people figure out how to use the system to their advantage. That is why Google is releasing the Penguin update now, just over a year ago it was the Panda. One wonders what cuddly animal they will use in next year’s update to represent their opinion of the unofficial advertisers (the ones not officially on their affiliate list, that is).

So how should SEO-based industries respond?

Should writers give up on trying to get their sites ranked by optimizing for keywords?

What exactly does ‘natural’ writing mean anyway?

Can Google really define (and does it even have the right to do so), what the ‘good’ and the ‘bad’ of the Internet is? Do niche-writing websites need to close up shop now?

Absolutely not! Every now and then there is going to be an update like this and the only way to keep going on is to simply change and adapt. Eventually a new list of SEO tips and tricks will be developed, Google will make another update and the cycle will repeat. But the strongest will survive and for every company that gives up, more will be established.

In detail then: what has changed?

Google has now implemented developments to modify its algorithm to seriously eradicate what it considers web spam from its search results. They claim that this spam comes from low quality networks and they have added a few sections of code that specifically filter out certain things:

How To Do Links

Google does not like it when companies purchase links. They prefer if the links are organic. In essence, what this means is that if your content, product, service or whatever you are selling is good, people will share it on their own accord on Facebook, Twitter, blogs and a host of other sites. Google picks up on this natural traffic and rewards you by raising your ranking. The Penguin update can now recognize whether your links were paid text links.

Links that are not related fully to the content

Google can now also identify links that are not fully related to the content (these are considered paid text links as well). In other words, the Penguin update recognizes that an article about North Pole Penguins makes no sense when the word Pole is linked to a website about the history of Maypoles. On the other hand, if some other blogger referenced your North Pole Penguins article and commented on it on her own blog, then you will get ranked up. Again, natural traffic is what they are rewarding.

Paid for comments

Many companies have chosen to pay for comments as well, but the Penguin update can now recognize signatures in comments that contain exactly matching anchor text. They have also filtered out many very common spam usernames (Best North Pole Penguins, etc.).

Be careful where you post!

Google Penguin also wants you to be extra careful where you post. They want writers to preserve their reputations and they discourage posting on questionable sites, that may be filled with low quality articles. Therefore, if you do guest posts on other sites that are low quality, and you link to those, then your ranking may go down as well.

The threat of malware lives on

And again, Penguin targets sites that are loaded with malware as well, so if you link to these, or you write for these, then your ranking will go down again. You will be considered part of the quarantine zone of the Internet by affiliating yourself with these.

So what changed in essence?

Again, the Google Penguin update was not much of a change. It was just an update to the algorithm that took into account many factors that evolved over the last year since Panda and stop-gapped some of the loopholes that people were abusing after having figured out some of the inner workings of the algorithm. They will do it gain next year for sure and every year after that. It is nothing to be too concerned about if you have got your mandate clear.

Are you creating great content that is either informative or entertaining? Are you selling quality products or services that people talk about and share naturally? Are you using word of mouth marketing and social media services in a way that is considered ethical by most people? If you can answer yes to these questions honestly, then no doubt you will not have an issue with the Google Penguin update and your rankings will have not changed by much at all, in fact, they probably just went up!

To find out what you should do since this Google Penguin Update read my blog post.

 Mail this post

Technorati Tags: google penguin, google penguin update

Free Social Bookmarking Software – I Use This Every Day & It’s Free

Free Social Bookmarking Software – More Traffic, Higher Rankings, More Revenue – It’s Free!

   

Would you like to replay the video or share the link to it with your friends?

Click Here To Sign Up To SocialADR for FREE!!

Access the Best Internet Marketing and Social Media Tools with Social ADR

If you are looking for a better way to manage your myriad social media accounts and to spread the word about your website or product via Internet marketing, then a paid subscription to Social ADR will be just what the doctor ordered. This fantastic automated app will give you instant promotion on a ton of different social media accounts, without any unwanted spam effect.

Since this exciting toolkit offers natural, staggered promotions that never offend or get taken the wrong way, it is truly the perfect way to unleash the power of the World Wide Web and its incredible marketing potential. If you need a way to boost your sales, raise your traffic, and create more interest in any product, service or personality, then a Social ADR subscription is definitely the answer. By enjoying an affordable paid subscription, you can access a host of exciting features that give your business the fighting chance it really deserves.

Click Here To Sign Up To SocialADR for FREE!!

Social ADR Offers Revolutionary Ease and Effectiveness

This app is so easy to use, it is practically revolutionary. Since getting traffic is what its all about, the creators of Social ADR have concentrated on creating an exciting new system that gives you the page indexing and search engine rankings that you really need to make a major splash online. Obviously, social networking is the key to the whole Internet marketing puzzle; however, it needs to be used effectively in order to get the right results.

If you are tired of plodding through endless updates and Tweets that just dont seem to get you any place at all, it is time to turn the tables by using Social ADR to manage your entire online presence. By using this app, you will get so much done with so little effort on your part, and you won’t need to waste your precious time trying to gain higher visibility for your company. Social ADR is there to do the work for you, and it functions as the ultimate social personal assistant for any ambitious Internet entrepreneur.

This App is Better than the Rest

Yes, there are other automated tools out there, but they just cannot compete with the features that you’ll find when you get a paid Social ADR subscription. Most free services just don’t have the firepower to get you where you really want to be, because they are prone to so many annoying technical glitches that throw a wrench into the works. As well, they require plenty of work on your part, even though they are supposed to cut through all of the pitfalls of dealing with a host of different social media channels.

When you choose social ADR, you will access a powerful, cutting-edge application that is worth every cent that you spend (and this app is so affordable!). You will be able to enjoy tools that link your pages from other accounts not just your own; this means that your social media presence will be a hundred times more natural. In other words, you will not get the spam effect that turns off so many prospective customers, and you will never need to worry about slaving over your social media accounts again.

Click Here To Sign Up To SocialADR for FREE!!

Access a Backlink Bonanza with Social ADR

You want the links, but how do you get them? If you are smart, you use your Social ADR paid subscription to access a veritable backlink bonanza!

When you choose this convenient, reasonably-priced service, you will access an absolute mother lode of backlinks, without working your fingers to the bone. The whole app works like magic because the expert programmers at Social ADR have spent so much time researching the downsides of current automated social media/Internet marketing software.

By addressing every issue and then fixing them all in their own Social ADR app, they found a way to create the ultimate collection of vital Web marketing tools for social media.

Sidestep the Penguin Update with Top-Notch White Hat Internet Marketing

Now that the new Penguin update is affecting Black Hat SEO aficionados all over the world, the same old Internet marketing tricks just do not cut it anymore. To make the most of the Penguin update, which drastically limits certain Grey and Black Hat behavior online, you need the power of White Hat Internet marketing that sails through Penguin’s new restrictions and comes out right on top. To boost your rankings and to get scads of crucial backlinks, you need Social ADR today.

Click Here To Sign Up To SocialADR for FREE!!

Don’t Settle for Second-class App

Do not settle for second best; choose Social ADR to automate your social media accounts and to create a worldwide network of backlinks that bring your business the attention and sales that it really deserves. It is so easy to use this application, and it is just so much fun to watch the traffic pour into your website(s) once Social ADR begins to revitalize your online brand.

There is really no downside to choosing Social ADR, and you have everything to gain, so why not sign up for a free basic or paid subscription today?

Click Here To Sign Up To SocialADR for FREE!!

 Mail this post

Technorati Tags: free social bookmarking software, social adr, social adr review, socialadr

WP Sliderzon – Video Review & Best Bonus

WP Sliderzon – Video Review & Best Bonus

Now one of the best ways to boost your Amazon click through rate and your conversions is by doing something very, very simple.  It’s
making sure you have a lot of large images on your amazon blogs with clickable images.

Conrad Stuart calls these images, funnily enough, “click magnets’. LOL…Pretty Cool.

That is one reason why my WordPress Review Theme is so popular -the beautiful slider images you can display easily on your home
page.

Eleanor and Rylan, very successfuly Amazon marketers, have been consistently getting very high conversion rates for the products
that they promote on Amazon.

I’ve done a 12 minute video as I explain how they do it.

Click on the play button to view my video or continue reading my email.

With the release of Wp Sliderzon you can now easily add high converting Amazon product slides throughout every Amazon blog you
own.  The creators of this plugin are consistently getting super high conversions and clickthroughs from their Amazon review sites with slides like these – as much as 30 percent or more.

When you watch the video above you’ll see my comprehensive review of the plugin plus the complete sales funnel as i buy it live.

As a special bonus for you when you download Wp Sliderzon today you’ll get some fantastic amazon research from me.

I’ve just completed research into 15 hot niche on Amazon and have found 5 produts per niche that cost over $100, have a minimum of 5
reviews and great ratings to boot.

To grab my research into 75 amazon products priced over $100 with good ratings and a minimum of 5 reviews follow the instructions
below.

Step 1:  Click on this link to download the plugin package today:

Step 2:  Go to colleenshelpdesk.com and paste in your receipt and put WP SLIDERZON BONUS in the subject line.  Look out for my reply
with your bonus.

Colleen

 Mail this post

Technorati Tags: wp sliderzon, wp sliderzon bonus, wp sliderzon review

50 Do Follow Web 2.0 Sites & A Hard Lesson/s Learned

Hi there everyone and welcome to my latest blog post.

With the start of a new year you always have renewed hope and trust and goals for the next 365 days.  I still hold all those things but unfortunately as the days of the new year progress I’m feeling somewhat hardened at so many people I come across doing the wrong thing by me.

Let’s look at example one.  In August 2010 I was approached by a member of the warrior forum whose services I had used before and who had actually sold me one of her products.  She then contacted me offering to do a video series for the product to sell as an add on for $2000.  While that did seem pricey I knew that it would add extreme value to the original offering and I would get my return back ten fold.

That was of course if I were to receive what I paid for in the first place.  Unfortunately I am a very trusting soul and that being so I am very often taken advantage of – this case in point being but one example.

After many many months of contacting the person I gave the money to I have no product and no $2000.00 and it is of course way beyond the period that I could seek any involvement from Paypal.

A second example is a ghostwriter I paid for an ebook to be created for many months ago.  I paid in full up front and have yet to receive anything.  Believe me, I know as much as anyone that life always intervenes but professionally you’ve just got to do the best you can.

A third example is expecting the completion of an ebook project.  Granted I hadn’t paid for it but it was my understanding it was being done.  Three months later – nope.

A personal example.  This one makes me really mad because it seems to be an ongoing problem in my life.  I rent here in Sydney because it’s just too expensive to buy a house and after having gone through one divorce that left me with nothing I was never able to get back “in” the market.

So renting it is.  Three houses ago I had to take the landlords to the Consumer Tenancy Tribunal for not fixing a roof leak in two parts of the house – I won.  Two houses ago I had to take the owner to the Tribunal for not fixing our oven in six months.  Of course I won that one.  Now i’ve just left the last house, as most of you know, just before Christmas and I can tell you I left it in a better state than when we moved in.  Thankfully we took photos of its state when we moved in.  But of course now that the owner has decided to sell it they decided that $2000 out of our bond had to come up to cover things they decided to do to the house to get a higher asking price ie. new carpet on stairs when there was nothing wrong with the original, new screen doors, fixing a roof leak that was never our problem, repainting the whole house and a complete change of the garden at the back.

I’m beginning to think screw me over is my middle name as far as renting goes.  You always see those stories on current affair shows about nightmare tenants but I’m over having nightmare landlords who charge exorbitant rent, never fix anything, and always expect the place to look like the Taj Mahal when tenants leave when it never looked like it to start with.

So rather than go into any discussion with the agent – oh, did I tell you that they said I hadn’t paid $3000.00 on entry for four weeks bond and two weeks rent in advance so therefore on their case there was no bond owing an I owed them $1400, on top of the $2000 they were now but miraculously found it when I threw the book at them – I just filed an application in the CTTT yet again…..woe is me…..I’m not going to feel sorry for myself but I really am WAY OVER people just not doing the DECENT, RIGHT thing.

Anyway, that’s enough of my rant.  Really the aim of it is to always try and cover you back as much as possible and to unfortunately presume that people won’t do the right thing so ie you need contracts, you need photos and evidence in houses you live etc, and you need to be a bit hard on people you pay to do a job for you ie have written contract, have time frame when things are to be done and if they’re not make sure you apply to paypal in a timely manner so you can get your money back.

‘Nuf said.

Anyway, as a special gift for you today I have the details of 50 web 2.0 sites that are do follow.

http://www.humblevoice.com/    PageRank    4
http://virb.com/    PageRank    6
http://www.dropacar.com/    PageRank    2
http://www.zoji.com/    PageRank    4
http://www.tagged.com/    PageRank    6
buzznet.com    PageRank    6
http://www.purevolume.com    PageRank    6
http://www.pikapet.com/    PageRank    3
http://www.mycatspace.com/    PageRank    4
http://www.tigweb.org/    PageRank    7
http://www.efans.com/    PageRank    4
http://www.wayn.com/    PageRank    5
blogger.com    PageRank    8
http://www.squidoo.com/    PageRank    7
http://www.storylink.com/    PageRank    4
http://cltad.arts.ac.uk/groups/earth/blog/    PageRank    2
http://www.insanejournal.com/    PageRank    5
http://multiply.com    PageRank    7
http://www.tumblr.com    PageRank    8
http://www.zimbio.com/    PageRank    6
http://www.wikidot.com/    PageRank    7
http://www.hpage.com/    PageRank    5
http://newsreleaser.com    PageRank    3
http://www.wikispaces.com/    PageRank    7
http://www.webs.com/    PageRank    7
http://home.onsugar.com/    PageRank    6
http://wallinside.com/    PageRank    4
http://www.mywapblog.com/    PageRank    4
http://www.dailystrength.org/    PageRank    6
http://myanimelist.net    PageRank    5
http://www.quechup.com/    PageRank    4
http:/blog.com/    PageRank    6
https://www.mosaicglobe.com/signup/    PageRank    5
http://pineapster.com/    PageRank    4
http://www.totsites.com/    PageRank    4
newsvine.com    PageRank    7
sixreps.com    PageRank    4
ziki.com    PageRank    5
womenblog.us    PageRank    5
wordpress.com    PageRank    9
http://www.weebly.com    PageRank    8
http://www.terapad.com    PageRank    5
lache-tes.com    PageRank    3
blogspace.fr    PageRank    4
http://blognic.net    PageRank    3
http://soup.io    PageRank    6
http://www.zanibook.com    PageRank    3
http://www.vilago21.com    PageRank    4
http://www.atom.com/    PageRank    7
http://over-blog.com    PageRank    7
http://www.mypypeline.com    PageRank    3
http://www.migente.com    PageRank    5

Have a great week and I’ll be in touch soon

Hugs

Colleen

x

 Mail this post

Check Google Rank Tool For Free – Instant Download

Check Google Rank Tool For Free – Instant Download

Desperate to check google rank for all your sites?  Sick of buying paid tools that just aren’t up to scratch….

A great friend of mine online recommended a totally free tool that you can download right now to check your google rank (plus also a free google page rank tool for all your sites as well).

Free Monitor for Google is a free search engine position software designed for SEO specialists and webmasters. With it, you can find a position of your web site in Google Top for popular keywords and get more traffic from Google by focusing you SEO efforts. Google Monitor sends a query to Google and shows you a position of your site by your target keywords and also how well your competitors are doing. It keeps statistics for several URLs and several lists of keywords.  Click here to download it or find out more plus their other seo tools via the link below:

Check Google Rank Tool – Free Download

I’d love to hear what no cost seo tools you love, just leave a comment and I as well as my many readers will very much appreciate it.

 Mail this post

Technorati Tags: check google rank