Should You Worry About Competition on the Internet?

Should You Worry About Competition on the Internet?

Don’t shy away from a niche you’d like to get involved in just because you see the competition is plentiful. All that means is that you have a good idea and it’s a proven moneymaker according to how many others want a part of that pie too.

Competition is a good thing because it can also prove the track record of a niche. What you want to do is bring something to the table within that niche that your competition is not offering.

For example, plenty of companies jumped on the bandwagon after the Kindle was released and began to offer protective cases in a variety of designs and colors to the public who purchased the Kindle and other electronic devices.

However, one company decided to create a niche with safety from theft in mind and created a cover that resembles an old book – protecting the Kindle from scratches and from the view of would be thieves as well. They took a niche and narrowed it down and charged ahead of the competition and are now making plenty in profits.

Any product that is specifically focused will always beat out the competition. If you want to work a niche on weight loss, you’ll discover that the weight loss niche is saturated with websites, books and other products dedicated to the topic.

It’s easy for consumers to get what’s called ‘blind eye’ when it comes to anything new on the weight loss scene because of that over saturation. So what you would do is take the topic of weight loss and narrow it down to only one small aspect of the weight loss topic.

You could narrow it down by focusing only on organic weight loss products or information. You could also narrow it down by targeting only women who’ve given birth and now want to lose weight and get back to pre-pregnancy shape.

The trick is to take an old topic and give it a fresh twist. Think of all the magazine headlines that you read. You never see a new topic – just a fresh twist on what’s already been around for centuries.

This is the part where doing your homework pays off. Once you’ve selected the niche that interests you, research all the competition on that niche. What are they offering? What audience are they targeting? Which audience is being left out? How can you take that niche and make it more valuable to the consumer?

One way to discover what people are looking for in a niche is by doing keyword research. You can find free keyword tools online and go through the keywords that your audience uses when searching for information about the topic. That may help give you ideas on how to narrow your focus for your niche.

Stake Claim To Your Domain

Stake Claim to Your Domain

A domain name is like a virtual identification card. It’s a way for people to verify your online presence. Many mistakenly believe having a bad domain name is better than not having one at all, which is incorrect.

Having a bad domain name can backfire and even cause you to lose customers. Having a bad domain name makes you look unprofessional while a good domain name leaves a positive impression and fosters a feeling of trust within your clients.

A well chosen domain name will also allow your website to rank higher in search engine results, which in turn allows your site to be seen by even more people. Since your domain name will be on your letterhead, business cards, and more if you choose to take the business offline as well, you’ll want to choose a name that is reflective of your business.

Now that you understand the importance of a domain name, it’s time to make a list of potential domain names for your website. You don’t just have to use your company name.

In fact, it might be better not to if your company name is long or difficult to spell. One company had a difficult name to remember so it launched a website for its most popular product and found that customers were able to remember that domain name. This resulted in better customer conversions and higher search engine rankings since more customers were searching for the product than the company.

If you’re the face of your brand, you might consider using your name as your domain name. For instance, Martha Stewart and Donald Trump are two people that are the face of their business. If that’s the case for you, then you’ll want to use your name as the domain name. But it’s best to use a keyword in your niche.

Once you’ve come up with a list of potential domain names, go through and cross out anything that’s too long. Try to stay under twenty characters so your domain name is easy to remember.

Cross out anything that might have negative connotations. If you’re using several words write them without spaces to be sure that your domain name wouldn’t be potentially offensive.

After you’ve gone through your list and crossed some out, rank these domain names in order of your most favorite ones to your least favorite ones. Go online and research which domain names are available.

You can do this through a popular domain register like Godaddy or NameCheap. Once you find a domain name that’s available, be sure to Google it before buying it. Make sure that no one else is using a similar name for something dishonest, spammy or offensive. While this might seem like a menial task, you don’t want your business confused with a similar website that’s not ethical.

After Nailing Down a Niche You Need to Tackle Keywords

After Nailing Down a Niche You Need to Tackle Keywords

After you’ve picked your niche, you need to do some keyword research in order to get the word out about your site. Many beginning entrepreneurs make the mistake of choosing their niche and then launching a website shortly after that with no thought to keyword research.

But entrepreneurs that grasp the benefits of well-chosen keywords take the time to research because they understand the relationship between traffic and keywords. Proper keyword research will allow you to know which words get your target audience’s attention because those are the words they use themselves in a search engine.

Keyword research will position your website or blog at the top of search engine results so that your site receives plenty of traffic. When you’re targeting keywords, even subtle things like the plural form of a word make a difference.

For instance if your niche is pet training then it’s important to know that the word ‘dog’ receives forty five million searches a month while the word ‘dogs’ receives only sixteen million.

Your goal is to select keywords that will garner you the most searches per words. What you’re looking for is something with little competition but a lot of searches. You can shell out money to pay for fancy keyword tools like Market Samurai to help you in your quest, but there are free alternative tools like Google Adwords Keyword Tool where you still get the information you need to get the traffic you want.

Using the wrong keywords means you’re missing out on important traffic and missing out on the sales you could be making. You can use the wrong keywords and bring people to your site, but it’ll be those people who are not interested in what you’re selling. You want your keywords to be relevant to your audience.

When you build your site, you also want to make sure that you not only use keywords in your paragraphs, but you also want to make sure that you use keywords in your titles. When you pick a name for your website, select one with a keyword or keywords in the URL.

Remember the better you use SEO on your site, the higher it will rank when search engines display the results. One of the mistakes entrepreneurs make is naming their pages incorrectly in general.

Be specific. Don’t have an ‘About’ page. Going back to the earlier example about pet training, have an ‘About Pet Training’ page. When you put up a contact page or box, use a keyword phrase there as well. Such as, “Contact me for more information on pet training.” This nets you additional keywords.

Choosing A Niche That Has Plenty Of Profit Potential

Choosing a Niche That Has Plenty of Profit Potential

One of the quickest routes to a business failure is to pick a niche that doesn’t have the potential to bring in the profits you’re looking for. The way to discover which niche has the ability to make money is easy. You have to do your research.

First, you’re going to want to select a niche that you’re personally interested in – even if it’s one that you don’t know a lot about. You can always learn what you need to know, but if the niche is too technical or you consider it boring, you’re going to be as happy working on it as you would be getting a tooth pulled.

Choose a niche that not only interests you, but one that you feel excited about working on. That way, you’ll stay pumped up and eagerly look forward to growing your business. To find a niche that’ll bring in the kind of money you’re after, seek what the big companies look for.

What are the hot selling items? You don’t have to know this off the top of your head. Look for these top selling items on sites such as Amazon or eBay or other market websites.

The bestsellers (just check to see what ranking the items have) will tell you what the pulse of the people buying is. So for example, if you see that on Amazon, a product sells well enough to be in the top ten, you know you’re onto something. Let’s say one of those products was a brand new fitness gadget and they were selling like hotcakes. You’d find plenty of potential by tapping into that market.

You’ll want to check out the self-help books to see what’s selling there. Books on depression, weight loss, and relationships always sell well and that’s a clue to let you know that the market is and always will be wide open for self help niches and the products that you can buy dealing with that subject.

If you become an affiliate, you’ll want to pay attention to the dollar amount you’ll earn by becoming an affiliate rather than the percent of commission. You’ll earn more money that way. Look for tangible products for your niche as well.

Make sure you don’t make the mistake of setting up a niche based on what’s considered a here today, gone tomorrow item. Remember the Beanie Babies? They were all the rage and people just couldn’t get enough of them. But where are they now? They fell off the scene because they were just a fad. You want to seek out a niche that has long term potential so that your business will thrive now and for many years to come.

What Kind Of Online Businesses Can You Launch

What Kind of Online Businesses Can You Launch?

Starting an online business can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a popular saying that says, “Don’t put all your eggs in one basket.”

That means you need to make sure that your online income doesn’t all come from just one source. A way that you can diversify that source is to start selling info products. You can create an information product in as little as a day, depending on what the product is.

One of the best info products to sell is to write and sell your own eBook. You need to write an eBook on a topic that people are searching for information about. The topic can be one that you’re very knowledgeable about or it can be one that you become knowledgeable about by researching the information you need to know. Other than eBooks, you can also create online courses or workshops sharing your expertise.

You can also promote products as an affiliate. You find a product that you believe is good and will sell well and you begin to promote it for a commission. Promoting just means that you’re raising awareness about a product by driving traffic to it.

You can promote products without cost to you and many people find this type of an online business one of the easiest to break into. You can promote products by writing articles about it and submitting them to article directories, or you can blog about it, promote it on your own website or on any of the common social sites such as Twitter or Facebook.

Many budding entrepreneurs create membership sites. A membership site means that you get paid to pass your knowledge onto others. Here’s an example:

Let’s say you’re an expert on how to fix computers. You set up a site where people can log in and get access to answers to their questions, they can participate in a forum there, etc.

Once you’ve gotten the hang of how to set up and profit from your membership site, you can turn around and teach others how to do it by writing a how-to eBook or by setting up a course!

Another way you can launch an online business is by offering freelance services. Freelance just means that you are your own boss – you can take on the gigs you want and turn down the ones that you don’t.

There are so many ways you can branch into having an online service business. You can do graphic design work, build websites, edit what other people wrote or you can write articles from scratch for other people.

What’s great about all of these businesses is that start-up costs are often cheaper than buying a meal out! To get started, you need to set up a website and you need a way to accept payment (PayPal is a great way to do that).

Once you begin to get to work and build your reputation, you’ll be able to take your pick of the kind of jobs you’d like to take on. One word of caution, though – if you don’t take a freelance job through an online service that matches jobs with those seeking them, make sure you define the work you’ll be doing in email or message board documentation so that there are no surprises down the road.